Hot Ones News

Hot Ones™ Launches New Spicy BBQ Sauce Line

First We Feast’s Hot Ones is Turning Up the Spice on BBQ with 4 Hot New Flavors

NEW YORK, NY (April 6, 2026) – First We Feast and HEATONIST, the team behind the iconic YouTube interview series Hot Ones™ and its notoriously fiery hot sauces, are igniting the culinary world today with the announcement of a tongue-tingling new line of hot barbecue sauces, delivering the bold heat fans have come to know and love from Hot Ones, now in BBQ! These blazing BBQ sauces hit shelves at major retailers, including Walmart, Kroger, Jewell Osco, and HEB, and debut online at hotones.com this spring and summer.

Hot Ones, the show with hot questions and even hotter wings, has amassed First We Feast an incredible 15.3 Million subscribers and 3 billion views over its 10+ year tenure. Now, two years after debuting its unique, mild-to-wild hot sauces at major retailers nationwide, the brand has set its sights on bringing exciting flavor and fire to a brand new section of the condiment aisle.

“Hot Ones has always been about chasing bold flavor and big heat, so bringing BBQ sauce into the universe felt like the natural next step. These sauces take everything we love about classic barbecue—smoky, tangy, a little sweet—and crank it up with real chili peppers so every bite brings the spice like a Hot Ones sauce should,” said Chris Schonberger, creator of Hot Ones. 

Hot Ones BBQ sauce will be available in a variety of fiery flavors with just-right, medium heat: 

  • Hot Ones Original Hot BBQ

  • Hot Ones Hot Honey BBQ

  • Hot Ones Smoky Serrano BBQ

  • Hot Ones Caribbean BBQ

Hot Ones BBQ sauces are ready for dipping, drizzling, slathering, and glazing on everything from nuggets and fries, to pulled pork sandwiches and slow-smoked ribs. Shoppers can find the Original Hot BBQ and Hot Honey BBQ sauces on shelves at select Walmart, Jewel Osco, Kroger, Foodtown and Lowes Food stores starting immediately, with the full line coming to HEB Cooking Connections stores later this summer. All four flavors will be available to mix and match in a BBQ sampler trio on hotones.com starting April 9th.

Hot Ones’ hot sauce partner since 2016, HEATONIST brings its expertise in natural flavors and commitment to real ingredients – like serrano peppers, chipotle, tomato, herbs and honey – to the innovation process with these fresh offerings. 

“For over a decade we’ve been adding excitement to our fans’ food with our hot sauces, and when we thought of where to go next, BBQ was beckoning,” says Noah Chaimberg, Founder and CEO of HEATONIST. “We’re thrilled with the level of bold spice and complex flavor in these sauces, and think everyone from the amateur pitmaster to the family cooking up a crockpot of pulled pork will be excited by it, too. This is going to be a delicious summer!”

Ready to fire up the grill? Head to hotones.com/bbq to shop the new BBQ sauces or to find them at a retailer near you. 

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ABOUT FIRST WE FEAST
Founded in 2012 by Chris Schonberger, First We Feast has redefined food as the new pop culture, and created some of the internet’s most beloved and award-winning IP of the past decade. First We Feast's YouTube channel is home to flagship series, Hot Ones, as well as spinoffs like Hot Ones: Versus, Truth or Dab, and Heat Eaters. It has also launched popular series like Burger Bucket List, Tacos Con Todo, Pizza Wars, and Food Grails, building a community of 13 million highly-engaged subscribers and over 3 billion views to date. With a thriving commerce business that allows fans to “eat the show,” First We Feast launched hot sauces, Truth or Dab The Game, collaborations with brands like Shake Shack and Pringles, and much more. First We Feast's slate of original programming has garnered numerous awards and nominations, including two Emmy nominations for "Hot Ones"; multiple Shorty Awards; the  2019, 2020, and 2024 Webby Award for Food & Drink; and the 2014 James Beard Award for Best Food Blog. 

ABOUT HEATONIST
HEATONIST is on a mission to make food more exciting and delicious one bite at a time! Founded in 2013 by Noah Chaimberg as a Brooklyn-based push cart, HEATONIST has grown to include two retail stores and become the world’s most popular online destination for hot sauce. HEATONIST partners with passionate small batch sauce makers from around the globe to bring never-before-seen flavors to the world of hot sauce. Stop by for a taste at HEATONIST’s Chelsea Market Outpost (Manhattan), Williamsburg Tasting Room (Brooklyn), or visit online at heatonist.com. Look for HEATONIST sauces at retailers nationwide and remember to #stayspicy.

MEDIA CONTACTS 

HEATONIST 

Briana Quaglia

bri@heatonist.com


FIRST WE FEAST

Kovert Creative

fwfpr@kovertcreative.com

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BROOKLYN, NY (May 15, 2025) 

First We Feast + Heatonist Launch New Home of Hot Ones Hot Sauces, HotOnes.com

Coinciding with the release of the Hot Ones Season 27 hot sauce lineup and new Hot Ones Tropical Amarillo

First We Feast and HEATONIST are thrilled to announce the launch of a digital homebase for Hot Ones’ official hot sauces, hotones.com. Fans can find the just-released Hot Ones Season 27 lineup, including a brand new signature release, Hot Ones Tropical Amarillo, on the new website.

“Fans of Hot Ones have been flocking to our friends at Heatonist to bring the famous hot sauces from our show into their homes for nearly a decade. We're so excited to launch an online destination for fans to exclusively shop Hot Ones sauces, customize their perfect line-up, and earn spicy perks,” said Chris Schonberger, Hot Ones creator.

The new site is the latest result of a decade-long partnership between the two companies to curate and create new and exciting hot sauces that fans will love as much as they enjoy watching the hit YouTube series.

“We’re thrilled to continue bringing the heat to fans on a new, easier to navigate site,” said HEATONIST Founder and CEO Noah Chaimberg, “It’s an exciting step forward in our collaboration and toward our goal of making food more fun and flavorful, one bite at a time. Lots more good things to come on hotones.com.”

Following the release of their first collab hot sauce in 2016, HEATONIST and First We Feast have created 20+ unique flavors together, including best-selling Los Calientes and The Last Dab many of which can be found on hotones.com and in major retailers nationwide. Fans can shop online or head to https://hotones.com/pages/find-irl to cop Hot Ones hot sauces at a store near them.

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ABOUT HEATONIST

HEATONIST is on a mission to make food more exciting and delicious one bite at a time! Founded in 2013 by Noah Chaimberg as a Brooklyn-based push cart, HEATONIST has grown to include two retail stores and become the world’s most popular online destination for hot sauce. HEATONIST partners with passionate small batch sauce makers from around the globe to bring never-before-seen flavors to the world of hot sauce. Stop by for a taste at HEATONIST’s Chelsea Market Outpost (Manhattan), Williamsburg Tasting Room (Brooklyn), or visit online at heatonist.com. Look for HEATONIST sauces at retailers nationwide and remember to #stayspicy.

ABOUT FIRST WE FEAST

Founded in 2012 by Chris Schonberger, First We Feast has redefined food as the new pop culture, and created some of the internet’s most beloved and award-winning IP of the past decade. First We Feast's YouTube channel is home to flagship series, Hot Ones, as well as spinoffs like Hot Ones: Versus, Truth or Dab, and Heat Eaters. It has also launched popular series like Burger Bucket List, Tacos Con Todo, Pizza Wars, and Food Grails, building a community of 13 million highly-engaged subscribers and over 3 billion views to date. With a thriving commerce business that allows fans to “eat the show,” First We Feast launched hot sauces, Truth or Dab The Game, collaborations with brands like Shake Shack and Pringles, and much more. First We Feast's slate of original programming has garnered numerous awards and nominations, including two Emmy nominations for "Hot Ones"; multiple Shorty Awards; the  2019, 2020, and 2024 Webby Award for Food & Drink; and the 2014 James Beard Award for Best Food Blog.