Hot Ones News
BROOKLYN, NY (May 15, 2025)
First We Feast + Heatonist Launch New Home of Hot Ones Hot Sauces, HotOnes.com
Coinciding with the release of the Hot Ones Season 27 hot sauce lineup and new Hot Ones Tropical Amarillo
First We Feast and HEATONIST are thrilled to announce the launch of a digital homebase for Hot Ones’ official hot sauces, hotones.com. Fans can find the just-released Hot Ones Season 27 lineup, including a brand new signature release, Hot Ones Tropical Amarillo, on the new website.
“Fans of Hot Ones have been flocking to our friends at Heatonist to bring the famous hot sauces from our show into their homes for nearly a decade. We're so excited to launch an online destination for fans to exclusively shop Hot Ones sauces, customize their perfect line-up, and earn spicy perks,” said Chris Schonberger, Hot Ones creator.
The new site is the latest result of a decade-long partnership between the two companies to curate and create new and exciting hot sauces that fans will love as much as they enjoy watching the hit YouTube series.
“We’re thrilled to continue bringing the heat to fans on a new, easier to navigate site,” said HEATONIST Founder and CEO Noah Chaimberg, “It’s an exciting step forward in our collaboration and toward our goal of making food more fun and flavorful, one bite at a time. Lots more good things to come on hotones.com.”
Following the release of their first collab hot sauce in 2016, HEATONIST and First We Feast have created 20+ unique flavors together, including best-selling Los Calientes and The Last Dab many of which can be found on hotones.com and in major retailers nationwide. Fans can shop online or head to https://hotones.com/pages/find-irl to cop Hot Ones hot sauces at a store near them.
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ABOUT HEATONIST
HEATONIST is on a mission to make food more exciting and delicious one bite at a time! Founded in 2013 by Noah Chaimberg as a Brooklyn-based push cart, HEATONIST has grown to include two retail stores and become the world’s most popular online destination for hot sauce. HEATONIST partners with passionate small batch sauce makers from around the globe to bring never-before-seen flavors to the world of hot sauce. Stop by for a taste at HEATONIST’s Chelsea Market Outpost (Manhattan), Williamsburg Tasting Room (Brooklyn), or visit online at heatonist.com. Look for HEATONIST sauces at retailers nationwide and remember to #stayspicy.
ABOUT FIRST WE FEAST
Founded in 2012 by Chris Schonberger, First We Feast has redefined food as the new pop culture, and created some of the internet’s most beloved and award-winning IP of the past decade. First We Feast's YouTube channel is home to flagship series, Hot Ones, as well as spinoffs like Hot Ones: Versus, Truth or Dab, and Heat Eaters. It has also launched popular series like Burger Bucket List, Tacos Con Todo, Pizza Wars, and Food Grails, building a community of 13 million highly-engaged subscribers and over 3 billion views to date. With a thriving commerce business that allows fans to “eat the show,” First We Feast launched hot sauces, Truth or Dab The Game, collaborations with brands like Shake Shack and Pringles, and much more. First We Feast's slate of original programming has garnered numerous awards and nominations, including two Emmy nominations for "Hot Ones"; multiple Shorty Awards; the 2019, 2020, and 2024 Webby Award for Food & Drink; and the 2014 James Beard Award for Best Food Blog.